From 2018 to 2022, I built my own small business, Hoff Goods, a lifestyle brand born from my desire to turn my designs and illustrations into a living and breathing, physical experience. I successfully marketed and sold an array of products, including t-shirts, stickers, patches, and pins, creating a significant impact in the city's market. As well as painted murals, threw events, launched full campaigns around seasonal launches and collaborated with other brands to create products and experiences that were new to the Reno market. Running Hoff Goods was both liberating and challenging, and it remains the most rewarding achievement in my career, providing invaluable lessons in business management, creative direction, sales, customer support, and e-commerce.
